Discovery
We begin every engagement with a structured Discovery phase — a deep investigation into your business goals, user needs, technical landscape, and competitive context. This phase eliminates assumptions and ensures our work is anchored in real data.
Activities
- Stakeholder interviews and goal alignment workshop
- User research and persona mapping
- Competitive landscape and benchmark analysis
- Existing platform audit (if applicable)
- Technical requirements gathering
- KPI definition and success metric setting
Deliverables
- Discovery Report (50–80 pages)
- Technical Requirements Document (TRD)
- Project Blueprint and Scope of Work
- Go/no-go risk assessment
Phase Outcome
A complete, shared understanding of what we're building, why, and how success will be measured. No ambiguity.
Architecture
With a validated scope, we design the technical architecture. This is where we make the critical decisions that govern the project for its entire lifetime — technology stack, data models, API contracts, infrastructure topology, and security design.
Activities
- Technology stack evaluation and selection
- System architecture diagramming (C4 model)
- Database schema and ERD design
- API contract definition (OpenAPI/GraphQL)
- Infrastructure and deployment design
- Security and compliance review
Deliverables
- System Architecture Diagram
- Database Schema and ERD
- API Specification Document
- Infrastructure Design Plan
Phase Outcome
A documented, reviewed technical blueprint that all engineers work from. No architectural surprises mid-project.
Design
Our design phase bridges business strategy and engineering. We produce high-fidelity, pixel-precise designs that communicate intent clearly, validated through review cycles with your team. Design and engineering are parallel where possible, minimising delays.
Activities
- Information architecture and navigation design
- Low-fidelity wireframe exploration
- High-fidelity UI design in Figma
- Design system and component library construction
- Responsive breakpoint design (mobile → desktop)
- Accessibility review (WCAG 2.1 AA)
Deliverables
- Figma Design System
- High-Fidelity Wireframes (all screens)
- Interactive Prototype
- Component Library (Figma)
Phase Outcome
A complete, production-ready design system approved by your team — ready for engineering handover.
Engineering
The engineering phase follows a structured sprint cadence. Weekly sprints include planning, daily standups, review and retrospective. Continuous integration and deployment ensures you can see progress in a staging environment from day one.
Activities
- Sprint planning and backlog grooming
- Feature development with daily CI/CD
- Code review (minimum 2-reviewer policy)
- Weekly staging deployment and client review
- QA testing (unit, integration, E2E)
- Performance profiling at each sprint
Deliverables
- Fully tested codebase (GitHub repository)
- Technical documentation
- Staging environment with CI/CD pipeline
- Sprint progress reports
Phase Outcome
A production-grade codebase built to last — tested, documented, and ready for scale.
Launch & Optimisation
Launch is not the end — it's the beginning. We manage production deployment, monitor performance in real-time, and deliver a structured post-launch optimisation period. Ongoing partnerships are available to extend results.
Activities
- Production deployment and infrastructure setup
- DNS configuration and SSL certificates
- Real User Monitoring (RUM) implementation
- Core Web Vitals benchmarking post-launch
- 30-day monitoring and bug fix support
- Handover documentation and team training
Deliverables
- Production Deployment
- Monitoring Dashboard
- Post-launch Optimisation Report
- Full handover pack with documentation
Phase Outcome
A successfully launched product with measurable performance baselines and a clear path to ongoing improvement.
Ready to start Phase 1?
Book a free 30-minute discovery consultation to explore how our process fits your project.
Book a Discovery Call